Monday, July 16, 2012

Study: Viewers Turning To YouTube As News Source : NPR

Study: Viewers Turning To YouTube As News Source : NPR

A new study has found that YouTube has become a major platform for news, one where viewers are turning for eyewitness videos in times of major events and natural disasters.

The Pew Research Center's Project for Excellence in Journalism on Monday released their examination of 15 months of the most popular news videos on the Google Inc.-owned site. It found that while viewership for TV news still easily outpaces those consuming news on YouTube, the video-sharing site is a growing digital environment where professional journalism mingles with citizen content.

"There's a new form of video journalism on this platform," said Amy Mitchell, deputy director of the Pew Research Center's Project for Excellence in Journalism. "It's a form in which the relationship between news organizations and citizens is more dynamic and more multiverse than we've seen in most other platforms before."

More than a third of the most-watched videos came from citizens. Than more half came from news organizations, but footage in those videos sometimes incorporated footage shot by YouTube users.

The Japanese earthquake and tsunami was the most-viewed news event during the length of the study, which spanned January 2011 to March 2012. The top videos from Japan included footage from surveillance cameras, a news network and a Japanese Coast Guard vessel — a typical variety of sources.

Such dramatic events were often among the most watched videos. Other popular news events included the Russian elections, unrest in the Middle East, the collapse of a fair stage in Indiana and the crash of an Italian cruise ship.

Monday, July 2, 2012

On YouTube, Amateur Is the New Pro - NYTimes.com

On YouTube, Amateur Is the New Pro - NYTimes.com:

"How to be a YouTube Celebrity: A mash-up of advice from the people who know YouTube best: the amateurs."

When Internet Distractions Make Us More Efficient - NYTimes.com

When Internet Distractions Make Us More Efficient - NYTimes.com:

THE Internet is a rabbit hole of distraction. It’s easy to wind up knee-deep in paparazzi photos of Beyonce’s new baby when you intended only to answer a few e-mails.

But last week, I had a different experience. Stressed out, on a deadline, I was frustrated to the point of uselessness and began to post a handful of items to Twitter and Tumblr. For a while, my mind and fingers wandered aimlessly around the Web. When I grew tired of this, I turned back to my assignment, completed it and turned it in. The entire detour took less than 10 minutes, and it seemed to make me more efficient.

Social Media Is the Message for Olympics - NYTimes.com

Social Media Is the Message for Olympics - NYTimes.com:

At the Olympic Games in London, set to begin this month, the official motto of “swifter, higher, stronger” will be supplemented by a new label. If some marketers, fans and athletes have anything to say, these Games will be the first Social Media Olympics — the “Socialympics,” as some are calling them. Even the Olympic movement, which sometimes steps into the future with great caution, has warily accepted the idea.

Networking in the Groves of Academe - NYTimes.com

Networking in the Groves of Academe - NYTimes.com:

Yet she also urged students to discard any preconceptions they might have about what networking involved, especially “the notion that standing around in a roomful of strangers actually is the most productive way to network rather than, frankly, the least.”

She said that those who denigrated networking simply failed to understand it. “Leadership is the most exalted phrase in the corporate lexicon,” she said. “But leaders go to the Chelsea Flower Show. Leaders go to Davos.”

“I want everyone to have the same opportunities that leaders have,” she said.

“We are living in an era where the social and professional are increasingly blended,” said Ms. Hobsbawm. “But I want to refute the idea that networking is all about calculation. We need to trust people to bring what they really like doing anyway into their day job.”