Monday, September 10, 2012
Business Analytics: The Solution Behind the Crumb
Business Analytics: The Solution Behind the Crumb : A team of IBM analytics experts noticed that on rainy days customers were more likely to purchase cakes, while on sunny days the choice food was paninis. We couldn’t have guessed this by looking at the weather and sales reports separately, but together, we uncovered a new outcome. Now the bakery knows what to bake based on the weather forecast.
Saturday, September 8, 2012
The Engagement Gap - NYTimes.com
The Engagement Gap - NYTimes.com:
Forget the enthusiasm gap, let’s focus on the engagement gap.
In particular, let’s focus on the gap in the level of media engagement — particularly social media engagement — between President Obama’s campaign and Mitt Romney’s. Obama is on the winning side of that gap.
A study earlier this month by the Pew Research Center’s Project for Excellence in Journalism looked at how the campaigns are using social media this cycle. It found that:
“The Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms. Obama’s digital content also engendered more response from the public — twice the number of shares, views and comments of his posts.”
It is too early to say what the Obama campaign’s digital edge will mean on Election Day, but if it can convert virtual engagement into actual turnout, that could turn a tough race into an easy one.
Can Obama campaign convert virtual engagement to actual turnout? – The question sounds very similar to virtual vs. physical collective action.
Forget the enthusiasm gap, let’s focus on the engagement gap.
In particular, let’s focus on the gap in the level of media engagement — particularly social media engagement — between President Obama’s campaign and Mitt Romney’s. Obama is on the winning side of that gap.
A study earlier this month by the Pew Research Center’s Project for Excellence in Journalism looked at how the campaigns are using social media this cycle. It found that:
“The Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms. Obama’s digital content also engendered more response from the public — twice the number of shares, views and comments of his posts.”
It is too early to say what the Obama campaign’s digital edge will mean on Election Day, but if it can convert virtual engagement into actual turnout, that could turn a tough race into an easy one.
Can Obama campaign convert virtual engagement to actual turnout? – The question sounds very similar to virtual vs. physical collective action.
Friday, August 24, 2012
Facebook’s Challenge - Making Money in Mobile World - NYTimes.com
Facebook’s Challenge - Making Money in Mobile World - NYTimes.com
The company is trying to find ways to show lucrative ads to mobile users without cluttering up their hand-held screens and driving them away in frustration.
The company is trying to find ways to show lucrative ads to mobile users without cluttering up their hand-held screens and driving them away in frustration.
Thursday, August 23, 2012
Struggling to Recover From a Cyberattack - NYTimes.com
Struggling to Recover From a Cyberattack - NYTimes.com
When someone hacks into a company’s computer system and wreaks havoc, and a former employee is suspected, how does the business rebuild?
When someone hacks into a company’s computer system and wreaks havoc, and a former employee is suspected, how does the business rebuild?
Twitter Followers For Sale - NYTimes.com
Twitter Followers For Sale - NYTimes.com
That friend who brags about having 1,000, even 100,000 Twitter followers may not have earned them, but simply bought them on the black market.
That friend who brags about having 1,000, even 100,000 Twitter followers may not have earned them, but simply bought them on the black market.
Electronic Scores Rank Consumers by Potential Value - NYTimes.com
Electronic Scores Rank Consumers by Potential Value - NYTimes.com:
Buying-power scores, compiled from huge amounts of data, measure your potential value as a customer. But you’ll probably never learn your total.
AMERICANS are obsessed with their scores. Credit scores, G.P.A.’s, SAT’s, blood pressure and cholesterol levels — you name it.
So here’s a new score to obsess about: the e-score, an online calculation that is assuming an increasingly important, and controversial, role in e-commerce.
These digital scores, known broadly as consumer valuation or buying-power scores, measure our potential value as customers. What’s your e-score? You’ll probably never know. That’s because they are largely invisible to the public. But they are highly valuable to companies that want — or in some cases, don’t want — to have you as their customer.
Buying-power scores, compiled from huge amounts of data, measure your potential value as a customer. But you’ll probably never learn your total.
AMERICANS are obsessed with their scores. Credit scores, G.P.A.’s, SAT’s, blood pressure and cholesterol levels — you name it.
So here’s a new score to obsess about: the e-score, an online calculation that is assuming an increasingly important, and controversial, role in e-commerce.
These digital scores, known broadly as consumer valuation or buying-power scores, measure our potential value as customers. What’s your e-score? You’ll probably never know. That’s because they are largely invisible to the public. But they are highly valuable to companies that want — or in some cases, don’t want — to have you as their customer.
Internet Analysts Question India’s Efforts to Stem Panic - NYTimes.com
Internet Analysts Question India’s Efforts to Stem Panic - NYTimes.com
Internet companies say they are cooperating with efforts to stop posts and photos that are fueling ethnic tensions, but analysts say the government’s response was poorly planned.
Internet companies say they are cooperating with efforts to stop posts and photos that are fueling ethnic tensions, but analysts say the government’s response was poorly planned.
Subscribe to:
Posts (Atom)