Your Privacy Is Tested With Every Click You Make - NYTimes.com

Your Privacy Is Tested With Every Click You Make - NYTimes.com:
WHEN you write a post on Facebook about your sudden craving for blue cheese, an advertisement for gout prevention might suddenly pop up on your page. Post the phrase “bacon tidbits,” and you might get an ad for a book called “Forbidden Lessons in a Kabul Guesthouse.”

The robots are watching us. They’re announcing to the world that we just looked at Eames chairs on Pinterest and that we’ve listened to Taylor Swift and Conway Twitty on Spotify. They’re sending us ads labeled “Being Conservative in South Carolina” simply because we checked our e-mail in Charleston. They’re broadcasting the fact that we just read an article called “How to Satisfy Your Partner in Bed.” They’re trumpeting — with an undue amount of enthusiasm — that we just scored 6 points on Words With Friends for making the word “cat.”