Wednesday, September 26, 2012

NBC Unpacks Trove of Viewer Data From London Olympics - NYTimes.com

NBC Unpacks Trove of Viewer Data From London Olympics - NYTimes.com

For research wonks there’s no event quite like the Olympics. Roughly 217 million people in the United States watched the London Games, making it the most watched television event in history. And unlike other big, live events like the Super Bowl or the Academy Awards, the Olympics offer researchers a prolonged, 17-day period during which to study behavior.

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