Campaigns Use Social Media to Lure Younger Voters - NYTimes.com:
In 2012, it is not enough for candidates to shake some hands, kiss a baby or two and run some TV ads. They also need to be posting funny little animations on the blogging site Tumblr.
If the presidential campaigns of 2008 were dipping a toe into social media like Facebook and Twitter, their 2012 versions are well into the deep end. They are taking to fields of online battle that might seem obscure to the non-Internet-obsessed — sharing song playlists on Spotify, adding frosted pumpkin bread recipes to Pinterest and posting the candidates’ moments at home with the children on Instagram.