How to Sever Ties to Social Networks and Other Web Sites - NYTimes.com
First you’re smitten by a social network or Web service and can’t stop spending time on it. Then it starts asking how you’re feeling, what you like, where you are, with whom, and why you don’t share as much anymore.
Pretty soon, you’re ready to call it quits.
But trying to end your relationship with some prominent online services can be like breaking up with an overly attached romantic partner — they make it pretty hard to say goodbye.
And with good reason — more users are beneficial to a company’s bottom line, which often depends on generating revenue by selling you targeted advertisements. Possibly no social network understands this better than Facebook, whose chief executive, Mark Zuckerberg, proudly announced last October that his site had surpassed one billion active users.
“Their business model is about getting users to create content,” said Jeremiah Owyang, an industry analyst with the Altimeter Group. “It’s users who are creating content, liking things, and, ultimately, a brand sees this and comes to deploy advertising dollars. The product is us.”