Massive data collector Acxiom plans to reveal the dirt it has on you | The Verge:
One of the biggest personal data collectors around is getting ready to open its vaults to the public. According to Forbes, you'll soon be able to request your personal files from Acxiom, a marketing company that holds a database on the interests and details of over 700 million people. That database reportedly holds information on consumers' occupations, phone numbers, religions, shopping habits, and health issues, to name a few. That data has traditionally been given only to marketers — for a fee, of course — but Acxiom has decided to let consumers peer into its database as well. Whether individuals will have to pay too is still up for debate, but it's been decided that a person can only view their own file.