Social Media in Indian Politics - NYTimes.com
Social media are playing an important new role in Indian democracy. A social media campaign by the Electoral Commission drew record levels of voter registration and turnout in elections held in four Indian states, including the capital, New Delhi, in November and December.
Of 790 million eligible Indian voters, about 160 million are first-time voters between the ages of 18 and 24 years old. Political parties are also embracing social media to reach voters, including cellphone messaging. Social media are credited with helping the new Common Man party and its candidate, Arvind Kejriwal, win a surprise victory in Delhi against the Congress and Bharatiya Janata parties.