Saturday, July 26, 2014

Friedrich Liechtenstein Finds Fame With ‘Supergeil’ Supermarket Ad - NYTimes.com

Friedrich Liechtenstein Finds Fame With ‘Supergeil’ Supermarket Ad - NYTimes.com

Mr. Liechtenstein, 55, is an unlikely candidate for Internet fame. He owns no phone, has no computer and only recently moved into an apartment after spending nearly two years living, rent-free, in the stairwell of an upscale eyeglass company’s Berlin office space, then in its showroom, where he served, in the eccentric 19th-century tradition, as an ornamental hermit.

But after the runaway success of a web-only advertisement for one of Germany’s largest supermarket chains this year, the dapper artist can no longer walk down the street without strangers asking to take his picture.

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