Monday, April 30, 2012
Stop Telling Students to Study for Exams - Commentary - The Chronicle of Higher Education
Stop Telling Students to Study for Exams - Commentary - The Chronicle of Higher Education: This dysfunctional system reaches its zenith with the cumulative "final" exam. We even go so far as to commemorate this sacred academic ritual by setting aside a specially designated "exam week" at the end of each term. This collective exercise in sadism encourages students to cram everything that they think they need to "know" (temporarily for the exam) into their brains, deprive themselves of sleep and leisure activities, complete (or more likely finally start) term papers, and memorize mounds of information. While this traditional exercise might prepare students for the inevitable bouts of unpleasantness they will face as working adults, its value as a learning process is dubious.
Nordic Countries Increasingly Attractive as Sites for Data Centers - NYTimes.com
Nordic Countries Increasingly Attractive as Sites for Data Centers - NYTimes.com:
While the cold temperatures in the Nordic countries provide natural cooling, Sweden, Norway and Iceland are also leaders in the production of inexpensive renewable energy.
While the cold temperatures in the Nordic countries provide natural cooling, Sweden, Norway and Iceland are also leaders in the production of inexpensive renewable energy.
Sunday, April 29, 2012
Data Harvesting at Google Not a Rogue Act, Report Finds - NYTimes.com
Google Engineer Told Others of Data Collection, F.C.C. Report Reveals - NYTimes.com:
SAN FRANCISCO — Google’s harvesting of e-mails, passwords and other sensitive personal information from unsuspecting households in the United States and around the world was neither a mistake nor the work of a rogue engineer, as the company long maintained, but a program that supervisors knew about, according to new details from the full text of a regulatory report.
SAN FRANCISCO — Google’s harvesting of e-mails, passwords and other sensitive personal information from unsuspecting households in the United States and around the world was neither a mistake nor the work of a rogue engineer, as the company long maintained, but a program that supervisors knew about, according to new details from the full text of a regulatory report.
Wednesday, April 25, 2012
Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing
Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing:
Last year, for example, a hoax photograph posted online claimed that McDonald’s was charging African-Americans an additional service fee. The hoax first appeared on Twitter, where the image rapidly went viral just before the weekend as was retweeted with the hashtag #seriouslymcdonalds. It turned out to be a working weekend for the McDonald’s social-media team. On Saturday, the company’s director of social media released a statement through Twitter declaring the photograph to be a hoax and asking key influencers to “please let your followers know.” The company continued to reinforce that message throughout the weekend, even responding personally to concerned Tweeters. By Sunday, the number of people who believed the image to be authentic had dwindled, and McDonald’s stock price rose 5 percent the following day.
Responding in order to counter negative comments and reinforce positive ones will only increase in importance. The responsibility for taking action may fall on functions outside marketing, and the message will differ depending on the situation. No response can be quick enough, and the ability to act rapidly requires the constant, proactive monitoring of social media—on weekends too. By responding rapidly, transparently, and honestly, companies can positively influence consumer sentiment and behavior.
Last year, for example, a hoax photograph posted online claimed that McDonald’s was charging African-Americans an additional service fee. The hoax first appeared on Twitter, where the image rapidly went viral just before the weekend as was retweeted with the hashtag #seriouslymcdonalds. It turned out to be a working weekend for the McDonald’s social-media team. On Saturday, the company’s director of social media released a statement through Twitter declaring the photograph to be a hoax and asking key influencers to “please let your followers know.” The company continued to reinforce that message throughout the weekend, even responding personally to concerned Tweeters. By Sunday, the number of people who believed the image to be authentic had dwindled, and McDonald’s stock price rose 5 percent the following day.
Responding in order to counter negative comments and reinforce positive ones will only increase in importance. The responsibility for taking action may fall on functions outside marketing, and the message will differ depending on the situation. No response can be quick enough, and the ability to act rapidly requires the constant, proactive monitoring of social media—on weekends too. By responding rapidly, transparently, and honestly, companies can positively influence consumer sentiment and behavior.
Understanding social media in China - McKinsey Quarterly - Marketing & Sales - Digital Marketing
Understanding social media in China - McKinsey Quarterly - Marketing & Sales - Digital Marketing:
No Facebook. No Twitter. No YouTube. Listing the companies that don’t have access to China’s exploding social-media space underscores just how different it is from those of many Western markets. Understanding that space is vitally important for anyone trying to engage Chinese consumers: social media is a larger phenomenon in the world’sa second-biggest economy than it is in other countries, including the United States. And it’s not indecipherable. Chinese consumers follow the same decision-making journey as their peers in other countries, and the basic rules for engaging with them effectively are reassuringly familiar.
No Facebook. No Twitter. No YouTube. Listing the companies that don’t have access to China’s exploding social-media space underscores just how different it is from those of many Western markets. Understanding that space is vitally important for anyone trying to engage Chinese consumers: social media is a larger phenomenon in the world’sa second-biggest economy than it is in other countries, including the United States. And it’s not indecipherable. Chinese consumers follow the same decision-making journey as their peers in other countries, and the basic rules for engaging with them effectively are reassuringly familiar.
Facebook Fight in Germany Leads to Battle Over Privacy - NYTimes.com
Facebook Fight in Germany Leads to Battle Over Privacy - NYTimes.com
Ariane Friedrich, an Olympic high-jump hopeful, published the personal details of a fan who sent her a sexually explicit message, prompting a stir in a country where the right to privacy is sacrosanct.
More than 10,000 people have posted comments on her Facebook page, split between those who cheered her decision as bold move against sexual harassment, and those who chastised her for “vigilante justice.” The “likes” on her Facebook page have jumped from 8,000 to 12,000. Newspapers and television have picked up the controversy as well.
Ariane Friedrich, an Olympic high-jump hopeful, published the personal details of a fan who sent her a sexually explicit message, prompting a stir in a country where the right to privacy is sacrosanct.
More than 10,000 people have posted comments on her Facebook page, split between those who cheered her decision as bold move against sexual harassment, and those who chastised her for “vigilante justice.” The “likes” on her Facebook page have jumped from 8,000 to 12,000. Newspapers and television have picked up the controversy as well.
Sunday, April 22, 2012
Your Privacy Is Tested With Every Click You Make - NYTimes.com
Your Privacy Is Tested With Every Click You Make - NYTimes.com:
WHEN you write a post on Facebook about your sudden craving for blue cheese, an advertisement for gout prevention might suddenly pop up on your page. Post the phrase “bacon tidbits,” and you might get an ad for a book called “Forbidden Lessons in a Kabul Guesthouse.”
The robots are watching us. They’re announcing to the world that we just looked at Eames chairs on Pinterest and that we’ve listened to Taylor Swift and Conway Twitty on Spotify. They’re sending us ads labeled “Being Conservative in South Carolina” simply because we checked our e-mail in Charleston. They’re broadcasting the fact that we just read an article called “How to Satisfy Your Partner in Bed.” They’re trumpeting — with an undue amount of enthusiasm — that we just scored 6 points on Words With Friends for making the word “cat.”
WHEN you write a post on Facebook about your sudden craving for blue cheese, an advertisement for gout prevention might suddenly pop up on your page. Post the phrase “bacon tidbits,” and you might get an ad for a book called “Forbidden Lessons in a Kabul Guesthouse.”
The robots are watching us. They’re announcing to the world that we just looked at Eames chairs on Pinterest and that we’ve listened to Taylor Swift and Conway Twitty on Spotify. They’re sending us ads labeled “Being Conservative in South Carolina” simply because we checked our e-mail in Charleston. They’re broadcasting the fact that we just read an article called “How to Satisfy Your Partner in Bed.” They’re trumpeting — with an undue amount of enthusiasm — that we just scored 6 points on Words With Friends for making the word “cat.”
Subscribe to:
Posts (Atom)