Thursday, March 1, 2012

Digital Skills Can Be Quickly Acquired -

Digital Skills Can Be Quickly Acquired -

knowing how to use Twitter, update your timeline on Facebook, pin on Pinterest, check in on Foursquare and upload images on Instagram are among the digital skills that some employers expect people to have to land a job or to flourish in a current role.

“Six months ago, Pinterest wasn’t on everyone’s radar,” she said. “Because I am taking these courses, I am not behind.”

Pamela Tate, president and chief executive of the Council for Adult and Experiential Learning, based in Chicago, said digital literacy, including understanding social networking, is now a required skill.

“They are essential skills that are needed to operate in the world and in the workplace,” she said. “And people will either need to learn through formal training or through their networks or they will feel increasingly left out.”

For most people looking for a job, she said, it is vital that they understand how to use LinkedIn and other social tools to network and present themselves online. “If you don’t have a LinkedIn or Facebook account, then employers often don’t have a way to find out about you,” she said. To help bridge the gap, major universities, community colleges, online educational businesses from to offer continuing education classes in digital media, including social media skills, Web design, search optimization and Web analytics.

Harvard’s Extension School has a social media marketing course for $1,900 aimed not at midcareer executives, but at younger marketers who need help learning how to integrate social media at their companies.

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