Geosocial networking: The secret sexism of social media | The Economist:
According to Pew, a research outfit, geosocial services like Foursquare and Gowalla attract twice as many men as women. What makes this finding striking is that, in general, women use social media more heavily than men do. (The pop-psychology explanation: women are more social then men.) So why do women lag men in geosocial media?