Privacy Advocates and Advertisers at Odds Over Web Tracking - NYTimes.com:
An effort to develop an easy way for consumers around the world to avoid being tracked and targeted by Internet advertisers appeared to hit an impasse Thursday, as privacy advocates and industry representatives accused each other of scuttling the process.
http://www.nytimes.com/2012/10/08/technology/most-americans-are-wary-of-being-tracked-online-study-says.html?emc=tnt&tntemail0=y
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