With $30 Million More in Hand, IFTTT Looks to the Internet of Things - NYTimes.com

With $30 Million More in Hand, IFTTT Looks to the Internet of Things - NYTimes.com

It is essentially a giant switchboard to connect disparate services, anything from Facebook to text messages to telephone calls. Users can create “recipes” in which an action on one service can trigger an action on another entirely different service.

More than 100 other Internet services connect to IFTTT, including Twitter and YouTube.

even if your text messaging service, by itself, is not meant to be a sort of alert system for when your friend checks in on Foursquare, the start-up wants to make that sort of remixing possible.

A social media manager for a company, for example, could connect multiple Twitter accounts to IFTTT and set up recipes specific to each account.

Anyone can make IFTTT recipes to use and share with others — 15 million recipes are used on a daily basis — and that number has only increased as more services connect to IFTTT’s platform.